Privacy Policy
Last updated: September 1, 2026
ElectIndex (electindex.com) (“ElectIndex,” “the Site,” “we,” “us,” or “our”) publishes election forecasts, models, and analysis. This Privacy Policy explains what information we collect, how we use it, when we disclose it, and the choices and rights available to visitors, account holders, subscribers, donors, commenters, and other users.
This policy applies to the Site, related pages, forms, newsletters, account features, subscription or donation flows, comments, embedded tools, and any other online services that link to this policy. It does not apply to third-party websites, platforms, payment processors, ad networks, analytics providers, social networks, or data sources that we do not control.
By using the Site, you acknowledge this policy. If you do not agree, do not use the Site.
01Data Controller and Contact
For privacy-law purposes, ElectIndex is the controller of personal information collected through the Site unless another party is clearly identified as the controller for a specific service.
Contact: [email protected]
02Information We Collect
We collect information in the following categories:
- Information you provide: name, email address, username, password or authentication details, profile information, comments, messages, support requests, newsletter signups, account settings, survey responses, and any other content you submit.
- Account, subscription, donation, and transaction information: membership status, subscription tier, checkout history, billing contact details, donation records, renewal/cancellation status, and related customer-service records. Payment card or bank information is processed by third-party payment processors; we do not intentionally store full card numbers on our own systems.
- Automatically collected information: IP address, device and browser information, operating system, referring URLs, pages viewed, timestamps, approximate location derived from IP address, language settings, interactions with pages, cookies, advertising identifiers, and log data.
- Analytics and advertising information: information about visits, traffic sources, page performance, ad impressions, ad interactions, and audience segments created by third-party services.
- User-generated content: comments, profile details, submitted media, messages, or other materials you choose to post or send. Public submissions may be visible to others.
- Security and fraud-prevention data: login attempts, rate-limit events, suspicious requests, blocked traffic, spam signals, and records needed to protect the Site.
- Third-party information: information received from authentication providers, analytics providers, ad partners, payment processors, email services, anti-spam services, and social platforms when you interact with those services through the Site.
We do not intentionally collect sensitive personal information unless you voluntarily provide it or it is incidentally contained in content you submit. Please do not send sensitive personal information unless it is necessary.
03Cookies, Tracking, and Similar Technologies
We and our service providers may use cookies, pixels, local storage, software development tools, tags, and similar technologies to operate the Site, remember preferences, secure accounts, measure traffic, personalize content, and display ads.
- Essential cookies: required for login, security, checkout, comments, cookie-consent choices, and core Site functions.
- Functional cookies: remember preferences such as display settings, account choices, or saved interactions.
- Analytics cookies: help us understand traffic, performance, and usage patterns.
- Advertising cookies: may support personalized or non-personalized ads, frequency capping, fraud prevention, and ad measurement.
You can manage cookies through browser settings, the Site’s consent tools where available, and industry opt-out tools. Blocking cookies may affect account, checkout, personalization, comment, or consent-management features. See our Cookie Policy for details.
04How We Use Information
We use information to:
- operate, maintain, secure, and improve the Site;
- provide accounts, memberships, subscriptions, donations, comments, newsletters, and support;
- process payments, renewals, cancellations, refunds, and transaction records;
- publish and moderate user submissions;
- measure audience, content performance, ad performance, and technical performance;
- display, personalize, limit, and measure advertising;
- prevent spam, fraud, abuse, scraping, attacks, and unauthorized access;
- debug errors, enforce our Terms, and protect legal rights;
- comply with tax, accounting, legal, regulatory, and platform-policy obligations;
- send administrative messages, policy notices, security alerts, and requested communications.
We do not use personal information for unlawful discrimination, voter suppression, intimidation, or targeted political persuasion based on sensitive personal information.
05Legal Bases for Processing
Where laws such as the GDPR, UK GDPR, or similar frameworks apply, we rely on one or more of the following legal bases: consent, contract performance, legitimate interests, compliance with legal obligations, and protection of rights or safety. You may withdraw consent where processing is based on consent, but withdrawal does not affect prior lawful processing.
06Advertising and Analytics
Advertising on the Site is managed by Mediavine, our advertising partner. Mediavine and the ad partners it works with may use cookies, tags, pixels, device identifiers, IP addresses, and browsing activity to select, deliver, cap, secure, and measure the ads you see. The next section is Mediavine’s own required disclosure, reproduced in full, and sets out the data collected and how to opt out.
We also use Google Analytics and the Google tag to measure traffic and page performance, and Google advertising services may be involved in delivering and measuring ads. These providers may set cookies and process device and usage data. You can learn about Google’s data use at policies.google.com/technologies/partner-sites, manage Google ad personalization at myadcenter.google.com, and opt out of third-party vendors at optout.aboutads.info.
Where consent is required, non-essential advertising and analytics technologies load only after you give it through our consent banner, and you can change your choices at any time. See our Cookie Policy.
07Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
08When We Disclose Information
We may disclose information to:
- Service providers: hosting, security, analytics, advertising, email, payment, membership, backup, customer support, and anti-spam providers.
- Payment processors and financial partners: to process transactions, refunds, disputes, chargebacks, fraud checks, and tax records.
- Advertising and analytics partners: for ad serving, measurement, fraud prevention, and analytics, subject to applicable consent and opt-out rights.
- Public audiences: if you post comments, profile details, or other public submissions.
- Legal and safety recipients: courts, law enforcement, regulators, legal advisors, or others where disclosure is reasonably necessary to comply with law, enforce terms, protect rights, prevent abuse, or respond to emergencies.
- Business-transfer parties: in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, subject to reasonable confidentiality protections.
We do not sell personal information for money. Some advertising or analytics activity may be considered a “sale,” “share,” or targeted advertising under certain privacy laws. You may opt out where those laws apply.
09International Transfers
The Site is operated from the United States. If you access the Site from outside the United States, your information may be transferred to and processed in the United States or other countries where privacy laws may differ from those in your location. Where required, we rely on appropriate safeguards such as contractual protections, consent, or other lawful transfer mechanisms.
10Data Retention
We retain information only as long as reasonably necessary for the purposes described in this policy, unless a longer period is required or permitted by law.
- Server and security logs: generally up to 90 days, unless needed for investigation or security.
- Analytics data: according to analytics-provider retention settings.
- Account information: while your account is active and for a reasonable period after closure.
- Transaction, subscription, donation, tax, and accounting records: as required for business, tax, chargeback, fraud-prevention, and legal purposes.
- Comments and public submissions: until removed, deleted, anonymized, or no longer needed.
- Support and contact records: as long as needed to respond, maintain records, and protect rights.
We may keep de-identified, aggregated, or anonymized information indefinitely if it cannot reasonably identify you.
11Your Rights and Choices
Depending on where you live, you may have rights to access, confirm, correct, delete, restrict, object to, or receive a copy of personal information; opt out of sale, sharing, targeted advertising, or profiling; limit use of sensitive information; withdraw consent; appeal a decision; or lodge a complaint with a regulator.
To exercise rights, contact [email protected]. We may need to verify your request. Authorized agents may submit requests where permitted by law, but we may require proof of authority and identity verification.
We will not discriminate against you for exercising privacy rights. Some requests may be denied or limited where permitted by law, including where retention is necessary for security, fraud prevention, legal claims, tax records, free expression, journalism, public interest, or compliance obligations.
12U.S. State Privacy Rights
Residents of California and certain other U.S. states may have additional rights under laws such as the CCPA/CPRA, Colorado Privacy Act, Connecticut Data Privacy Act, Virginia Consumer Data Protection Act, Utah Consumer Privacy Act, and similar laws. These may include rights to know, access, correct, delete, obtain a portable copy, opt out of sale/sharing/targeted advertising, limit sensitive personal information, and appeal.
We recognize Global Privacy Control signals where legally required. If your browser sends a valid GPC signal, we will treat it as an opt-out request for sale/sharing or targeted advertising to the extent required by applicable law.
Categories collected may include identifiers, internet or network activity, approximate geolocation, commercial information, user-generated content, inferences, and account or transaction information. Categories disclosed may include the same categories listed in this policy, disclosed to the recipients described above.
13Children’s Privacy
The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information, contact us and we will take reasonable steps to delete it. Users under the age of majority in their jurisdiction should use the Site only with parent or guardian involvement.
14Security
We use reasonable administrative, technical, and organizational safeguards designed to protect information. No system is completely secure. You are responsible for keeping your account credentials confidential and for promptly notifying us of suspected unauthorized access.
15Third-Party Links, Embeds, and Data Sources
The Site may link to or embed content, data, scripts, maps, payment forms, analytics tools, social platforms, GitHub-hosted files, advertising tools, or other third-party resources. Those third parties may collect information directly from you and are governed by their own policies. We are not responsible for third-party practices.
16Do Not Track
Some browsers transmit “Do Not Track” signals. There is no uniform industry standard for these signals. We respond to legally recognized opt-out preference signals such as GPC where required.
17Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date shows when the policy was last revised. Material changes may be announced through the Site or other reasonable means. Continued use of the Site after an update means you acknowledge the updated policy.
18Contact
For privacy questions or requests, contact:
ElectIndex
Email: [email protected]